Yolo Group: A Fresh Identity for a Forward-Looking Enterprise

## Yolo Group: A Fresh Identity for a Forward-Looking Enterprise

The Coingaming Group, a prominent operator and provider in the cryptocurrency sector, has undergone a substantial rebranding, now operating under the moniker Yolo Group. This transformation reflects the company’s expansion beyond the realm of gaming and into other sectors, such as financial technology and blockchain.

The new brand encompasses all facets of the Yolo business, including:

* **Yolo Investments:** Concentrating on financial technology and gaming investment opportunities.
* **Yolo Tech:** Providing information technology services.
* **Yolo Ventures:** Managing business-to-business partnerships.
* **Yolo Entertainment:** Housing the company’s business-to-consumer gaming brands, including Bitcasino and Sportsbet.io.
* **Yolo Finance:** Handling activities related to blockchain, financial technology, and banking.

Sportsbet.io, a well-known brand under the Yolo umbrella, underwent its own rebranding in 2017 and has since secured several significant sponsorship agreements. Their most recent partnership is with the Brazilian football team São Paulo FC.

Maarja Pärt, Chief Executive Officer of Yolo Group, expressed her enthusiasm about the rebranding, stating that it represents the company’s forward-thinking approach and commitment to innovation. She highlighted that while the Coingaming brand served them well, Yolo Group better reflects their current scope and future ambitions.

Pärt emphasized Yolo Group’s dedication to bringing cutting-edge innovation to gaming, financial technology, blockchain, and other industries, always prioritizing customer satisfaction.

Life is a single journey, and that’s why we shouldn’t accept anything less than the best.

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