Bet365 Extends UFC Partnership
Bet365 and the UFC have prolonged their collaboration.
The online wagering operator Bet365 has consented to broaden its partnership with the mixed martial arts organization Ultimate Fighting Championship (UFC).
Bet365 and the UFC have expanded their partnership.
Under the accord, Bet365 will remain the official sports betting partner of the UFC in the UK and Ireland for at least another year.
The agreement will also encompass several other European nations. These nations include Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain, and Sweden.
Other aspects of the agreement involve UFC’s official partner IMG Arena providing a variety of features for the Bet365 app and website. This includes assets such as UFC’s official data feed and live streams of UFC bouts on the screen.
Bet365 users can now also access the “Bet Builder” feature, enabling them to create personalized bets. Participants can choose multiple markets within the same fight and combine them into a single wager.
Continuing agreement
Furthermore, Bet365 will continue to run a dedicated UFC show called “One-on-One” on its official YouTube channel. This will provide exclusive previews, analysis, and demonstrations of MMA techniques.
A spokesperson for Bet365 stated, “We are thrilled to renew our partnership with the UFC for a third consecutive year.”
The year ahead promises to be a thrilling one for our patrons, as we unveil two new UFC wagering enhancements.
As an integrated feature, current patrons will have the ability to view UFC events in real-time, and patrons will be able to place bets on UFC through our top-tier Bet Builder offering.
Nicholas Smith, Vice President of Global Collaborations at UFC, stated: “Bet365 has been an exceptional partner for a considerable period. Not only have they invested in the expansion of the MMA sport by creating bespoke and informative content, but they also share UFC’s vision of innovation and ingenuity to provide the optimal experience for enthusiasts and patrons.
“We anticipate developing and expanding this collaboration in the years to come.”
UFC has comparable partnerships with other operators. In the preceding month, the series secured a regional agreement with Betclic, a subsidiary of FL Entertainment.
Betclic is now the official betting partner of UFC in France, Poland, and Portugal.
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