Betr Acquires Chameleon System From FansUnite To Fuel Growth In Digital Gambling Market
Wagering firm Betr, established by Jake Paul and Joey Levy, recently secured a significant victory by purchasing the Chameleon system from FansUnite Entertainment. The transaction, valued at over $7 million, grants Betr authority over a comprehensive set of gaming tools, encompassing sports wagering and internet casino administration. This calculated maneuver empowers Betr to expedite its expansion within the flourishing digital gambling sector and substantially enhance its revenue generation. The purchase follows a period of both favorable and unfavorable media coverage for the fledgling enterprise. Betr broadened its offerings for the widely-followed March Madness competition but also encountered a substantial penalty in Australia due to promotional infractions during the 2022 Melbourne Cup.
This agreement demonstrates our commitment to achieving profitability for FansUnite,” stated Scott Burton, Chief Executive Officer of FansUnite. “We are enthusiastic about maintaining our investment in Betr’s trajectory and firmly believe they possess significant upside.”